Initiatives

At the College of Information and Communications, we strive to provide one-of-a-kind student opportunities to ensure that our graduates are prepared for the ever-evolving data and media landscapes. We work to foster the sort of cutting-edge research that influences how our industries grow — and how the world sees them. And, we seek solutions to society’s most critical issues through education and innovation. Learn how we’re doing this by exploring our initiatives below.

Artificial Intelligence

The College of Information and Communications has unveiled several groundbreaking initiatives in the field of Artificial Intelligence aimed at advancing individuals and organizations across the state and beyond.

Biometrics and User Experience Lab

Housed in Davis College, the Biometrics and User Experience Lab is a multi-purpose research facility that uses cutting-edge sensors to track facial expressions, eye movement, sweat gland stimulation and neuro-electrical activity. The newly opened lab is already broadening the scope — and impact —of the CIC’s faculty and student research.

Social Media Insights Lab

Powered by professional-grade software, the Social Media Insights Lab allows faculty and students to make sense of social data. Here, we explore how political candidates are resonating with the public, what people actually think about brands or products, or what online conversations can reveal about human behavior.