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College of Hospitality, Retail and Sport Management

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TOURWISE Global

Executive Lab for Tourism Workforce, Innovation, Sustainability & Education

TOURWISE Global is a globally connected hub that blends academic excellence with real-world impact, dedicated to advancing resilient, inclusive, and technology-driven tourism systems. Positioned at the nexus of education, consulting, and policy, TOURWISE Global supports governments, industry, and local communities to unlock tourism’s full potential through strategic workforce development, destination transformation, and sustainable growth.

We are the bridge between strategy and implementation, shaping tomorrow’s tourism leadership, today.

Mission

To equip tourism professionals, institutions, governments and ecosystems with the tools, skills, and intelligence to lead resilient, sustainable, and inclusive tourism in a rapidly evolving global landscape.

Goals

  • Develop globally competent tourism professionals through advanced education and executive training.
  • Deliver policy-relevant research, smart destination solutions, and strategic foresight.
  • Strengthen institutions and local capacity for long-term competitiveness and community empowerment.
  • Lead innovation through collaboration, pilots, and digital transformation initiatives.
  • Forge partnerships across multinational and cross-cultural academic and professional bodies.

Executive Learning & Talent Academy 

  • Smart destinations management
  • Tourism investment & public-private partnership structuring
  • Digital transformation & innovation in tourism
  • Custom executive training and applied residencies
  • Women in tourism leadership program
  • Climate leadership in tourism

Research, Policy & Foresight Unit

  • Smart destination diagnostics and readiness mapping
  • Applied impact assessments and tourism-climate research
  • Sustainability certification frameworks and toolkits
  • Global foresight briefings and case study library

Academic Partnerships and Twinning

  • Joint degree master's programs combine global best practices with local insights
  • Promote faculty and student exchange, promoting international experiences
  • Joint research collaborations on emerging trends and innovations in retail and sports
  • Capacity building to strengthen academic institutional capacities, curriculum development, faculty training, and infrastructure enhancement

Advisory & Consulting Services

  • National and regional sustainable tourism planning
  • Institutional strengthening and DMO capacity building
  • Market readiness, competitiveness benchmarking and advisory
  • Experience design and creative economy integration
  • Curriculum modernization and TVET alignment

Innovation Collaboratory

  • Startup and travel tech accelerator
  • Pilot innovative programs and testbeds with DMOs and SMEs
  • Co-design innovation labs with tourism ministries and city networks
  • Tourism digital ecosystem enablement

Enhancing Performance, Value, and Impact of Retail and Sports Sectors

  • Retail Innovation and Strategy integrating digital transformation, consumer analytics, and omnichannel strategies
  • Executive expertise in sports management, strategic business planning, sales training, and talent development
  • Sports and entertainment management education in facility management, sponsorship, and sport marketing

Challenge the conventional. Create the exceptional. No Limits.

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